They spend thousands a month trying to make the phone ring. Then they hand the phone to the least trained person in the office. Interesting strategy.

The associate has openings. The owner is booked solid. Somebody has to see the new patients, so why not the associate? Because that's a business decision, not a scheduling decision.

That isn't just a cleaning appointment. That's a sales opportunity. Roughly sixty percent of the charts in most practices contain outstanding treatment, already diagnosed, waiting for someone to help the patient understand why they need it.

Months later you're holding an EOB from a carrier you've barely heard of, wondering when you agreed to this. The day you signed the contract. You just didn't know that's what you were signing.

In all my years working with dental practices, I have never seen one fail because it went out of network. Not once. Here's what actually happens.

If price won, every restaurant would be a drive-through. Patients aren't looking for the cheapest. They're looking for value.

They don't. They just know the rules better than you do. Nobody has time to chase a thirty-seven dollar underpayment, and that's exactly what they're counting on.

It doesn't authorize treatment and says right on the form that it isn't a guarantee of payment. What it does reliably is add two weeks to your case acceptance.

One of the biggest communication problems in dentistry starts with five innocent words. “I have dental insurance.” Every dental office hears it every day. The patient isn’t trying to create a problem. They’re simply repeating something they’ve believed for years. The problem is that we’ve all been repeating it too.